Over the years, the florist industry has become incredibly competitive. With the incorporation of new florists, many companies are forced to make false promises to customers in order to seem better or different.
We are a group of floral enthusiasts who worked at conventional/traditional florists for at least 10 to 20 years. We have lived through the evolution of this industry and have seen many florists rise and fall. We saw the problems and knew the solutions. However, being mere employed florists, there was only so much that we could do.
It was common for florist companies to:
- Over promise deliveries
- Over promise freshness
- Over promise value
- Force florists to send out mediocre looking bouquets just to fulfil the delivery
As a result to the above, this happens:
- Orders being delivered late without updates
- Orders delivered with withering flowers
- Orders delivered with flowers looking totally different
- Angry paying customers feeling cheated
In a thriving industry, it seemed that no one really wanted to implement workable solutions so as to retain high margins. Or maybe, they did not know the solutions. Even the biggest of companies were struggling, and we realised that something had to be done.
This is where we come in, with our passion for flower making, bundled together with an unbreakable e-commerce solution. One that would allow us to deliver you the most beautiful looking bouquet of fresh flowers within 60 minutes.
Our goal is not to make insanely high profits. It is to give consumers more value as compared to what they are already paying.
We just love seeing you happy and we are glad we do not have anyone to tell us otherwise anymore.